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Tapping into a
The Mr. America Brand with its broad inventory will tap into the 190 million fitness enthusiasts in the U.S. with a fitness expo during the Mr. America All American Sports Festival in October.
The Mr. America team will spend over $70k to advertise the brand with various media and digital media directly targeting the 30 million members of Gold's Gym and CBS Sports Network's 98 million subscribers and health and fitness enthusiasts.
The Mr. America brand has one big advantage over other events like this. All-natural and Olympic level tested Athletes competing to show fitness warriors what real un-enhanced athletes look like.